The Consumer Technology Association (CTA) is bullish about 4K Ultra HD and emerging new video technologies.
Communications director Jeff Joseph dropped some statistics on a small gathering of press members at this month’s CEDIA 2016 in Dallas, and the signs of a full-blown 4K era have finally arrived.
New display technologies provide a more immersive and realistic experience, Joseph said.“I believe that 4K is our destiny – standing as the exciting next development in the consumer home entertainment experience. Seeing is believing – 8 million-plus pixels – four times the resolution of FullHD, powerful up-scaling, lifelike colors, more detail and more. The time is right.”