Monday, September 12, 2016

Blackberry Returns to Korea

BlackBerry will launch its first Android smartphone, BlackBerry Priv, in South Korea at a launch event on September 20.
It will be its first phone launched in Korea since pulling out of the local market three years ago. A BlackBerry spokesman said it was not setting up regional offices there like it did before, however.
The company, previously called Research In Motion, entered the Korean market for the first time in 2009. It has a strong fan base in Korea, but lost out in smartphones behind Samsung, LG, and Apple.
In 2012, rivals Nokia, HTC, and Motorola also pulled out due to the dominance of local competitors, in particular Samsung which has stronger ties to local distributors, especially telcos.

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