Apple Chief Executive Officer Tim Cook is ready to tackle the holiday season with a full product array including new iPads. His challenge now is luring the hordes of buyers that analysts are projecting.
Apple this week unveiled refreshed iPads and Macintosh computers at an event at its Cupertino, California-based headquarters. The iPads are thinner and include fingerprint sensors, with the Macs boasting features such as sharper displays and faster processors. The devices follow Apple’s introduction last month of larger-screen iPhones, a smartwatch and a mobile-payments system.
The lineup is ratcheting up Wall Street’s projections that Apple is entering a high growth phase, which Cook will now have to meet. The CEO is also facing calls by activist investor Carl Icahn to increase Apple’s value. Investors will get a taste of how Cook’s latest gambits are performing next week, when Apple reports fiscal fourth-quarter results on Oct. 20.
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