Microsoft promised it was coming and now it’s here. The MSN brand is reigning supreme across all Microsoft platforms, with the Bing name taking a back seat.
Microsoft’s new-look MSN.com preview—introduced earlier in September—recently dumped its beta tag and is now the official design for the company’s web portal.
The MSN refresh is also reaching Windows and Windows Phone, where most Bing apps are being renamed with the MSN moniker. This includes built-in apps on Windows 8.1 such as Food & Drink, Sports, and Weather. They will all retain their current names—simply swapping "Bing" for "MSN"—with the exception of Bing Finance, which is now taking on the classic Microsoft moniker, MSN Money.
Although Bing is disappearing from Microsoft’s suite of lifestyle apps, the search brand is not dead. It’s merely being refocused on powering search and so-called intelligent experiences such as Cortana.
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