Tuesday, October 14, 2014

New Google Phablet


Google this month expects to release its largest smartphone, intensifying competition in the fast-growing market for super-sized mobile devices known as phablets, according to three people familiar with the situation.

The new phone — code-named Shamu after a killer whale — will have a 5.9-inch screen, a high-resolution display and be sold under the Nexus brand, two of the people said. Motorola Mobility, the phone maker that Google is selling to China’s Lenovo Group Ltd, is manufacturing the phone, the people added. A Google spokeswoman declined to comment.

The new phone will be larger than Apple’s iPhone 6 Plus, which is 5.5 inches, and the Samsung Galaxy Note, the first truly successful phablet, which is 5.7 inches. Google plans to release a new version of its Android mobile-operating system at the same time. Tech blog The Information reported in July that Motorola was working on a Nexus phablet with Google.

Phablets, defined as smartphones with displays five inches or larger, were once ridiculed as unwieldy bricks for short-sighted, older consumers. But as phones have evolved from calling devices into computers for work tasks and watching videos, larger devices have caught on.
In 2011, phablets accounted for 1% of global smartphone shipments. This year, these big phones will make up 24% of the market, according to consultants Strategy Analytics. Stats like that forced Apple to drop its aversion to larger iPhones this year and now Google is responding.

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