Win 10 Will Be a Free Upgrade

It’s official, folks: Windows 10 will be a free upgrade for existing Windows users—as long as you claim it quickly.

Kicking off the consumer-focused Windows 10 event in Redmond on Tuesday, Microsoft operating system chief Terry Myerson announced that current users of Windows 7, Windows 8.1, and Windows Phone 8.1 will be able to upgrade to Windows 10 for free for one year after the operating system launches. Once you’ve claimed the upgrade, Microsoft will keep you updated for the supported lifetime of the device.

“We think of Windows 10 as a service,” Myerson said.

The decision to make Windows 10 a free upgrade for existing users—at least for a limited time—makes sense. Windows 8 users have vocally expressed their displeasure with the operating system, prompting happy Windows 7 users to stay put on that OS. That hinders Microsoft's ability to execute its vision for a service-centric, cloud-connected future for Windows; making Windows 10 free could spur more users into embracing a modern Microsoft operating system.

And hey, it'd be weird to charge for Windows 10 after Windows 8 flopped so hard and Apple started giving away OS upgrades. Right?