The Kindle Fire again proved a popular electronic gift in 2013, with activations of the Amazon device on Christmas Day spiking 24 times the average during the first three weeks of December. That compares to low-single-digit gains for activations of Apple and Samsung devices.
Device activations on Christmas overall were up 63% from the December average, according to a new report by app analytics and advertising firm Flurry. The findings come from the company’s analytics software tracking activity in some 400,000 apps on more than 1.2 billion mobile devices globally.
The company attributes Kindle Fire’s Christmas surge for each of the last three years in large part to its aggressive pricing, which starts at $139 for the 7-inch model.
In the overall tablet market, Amazon doesn’t come close to challenging the share of Apple or Samsung, which had about 30% and 20%, respectively, of the market as of the third quarter, according to an IDC estimate.
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