iPad sales shifted over the last year, with fewer buyers purchasing the aged iPad 2 and more choosing the lower-priced iPad Mini, a research firm said today, citing a survey of 500 Apple customers.
"People moved up to the [iPad] Mini, especially the Mini with the Retina screen," said Michael Levin, co-founder of Chicago-based Consumer Intelligence Research Partners (CIRP), when asked about the decline in sales of 2011's iPad 2.
"The iPad Mini was not just a small iPad but also a cheap iPad," Levin continued, referring to the $329 price of the original and the $399 of the Retina edition. The iPad 2 also costs $399. "It was a means for people to get an iPad, both more portable and more affordable."
According to CIRP's survey of those who purchased an Apple product in the final quarter of 2013, just 5% said they had bought an iPad 2, down dramatically from 27% in 2012's fourth quarter.
Posts
No comments:
Post a Comment