By Bayle Emlein
The Changing Landscape of Mobile PCs, What will Drive Demand, session
moderated by Richard Shim, Senior Analyst, DisplaySearch. It's no
secret that notebooks are losing market share to tablets. User focus is
moving from productivity and performance to convenience. Instant-on,
long battery life, and extreme portability are driving forces. UltraSlim
notebooks fit in between. A new round of product development and
diversification is anticipated after the next generation of Intel
processors is available (middle of 2013?)
OLED technology . Oxide TFT enables smaller transistor size, leading
to smaller backlight or battery resulting in thinner/lighter and/or
brighter displays.
Dr. Jürgen Rawert, Director of Business Development for adt GmbH,
outlined the current development of Droplet Driven Displays--Bistable
Reflective Electrowetting Displays. The ability to modify a liquid with
an electrical force has been known and used for over a century. Adt
technology differs in using multiple droplets and in requiring no
refresh cycle. They are looking to a near term future that moves beyond a
glass substrate. Electrowetting is more cost-effective than LCD
technology and uses less device power and is readable in sunlight.
Ken Dean, CTO of Gamma Dynamics talked about Electrofluidic Displays.
It uses the same physics as electrowetting. Light weight and low power
are are synonymous. Viewing angle and readability in sunlight are
features missing in current technology. LCD/OLED are not readable in
bright light, are heavy and hog power. Electrophoretic displays have
marginal color and limited viewing angle. Bright light and vivid color
indoors, video, low power, zero power fixed image, and expanding.
Backlighting increases power demand by about 10% over reflective
displays. Gamma Dynamics looked at the 400 million years of
color-changing practiced by squids to develop a display system. When the
carrier fluid moves with the pigment molecule, demand for power is
reduced, as is response time. Backlighting increases power demand about
10%.
Mike Banach substituted for Peter Fischer of Plastic Logic. Plastic
Logic evolved from Cambridge University research, similar to Gamma
Dynamics' development from a University of Cincinnati project. They are
capable of high-yield manufacturing. They use solution processing and
direct-write whenever possible. Keeping process temperatures low permits
use of inexpensive flexible substrates. Developing processes for
handling of large sheets, depositing film uniformly, and cleaning
interfaces were keys to their ability to move from prototype development
to the manufacturing space. Much attention to quality control has
resulted in a product that has both eInk and color capabilities.
Flexible displays are available now with paper-like finish, excellent
power and color management.
OLED Displays: Replacement Technology or Market Creator?
Dr. Jennifer Colegrove, Vice President of Display Technologies at
DisplaySearch provided an overview of the state current and projected
OLED, AMOLED (Active Matrix Organic Light Emitting Diode), and PMOLED
(Passive Matrix), which enables a large display by tiling display
components. Screen size, operating temperature, color display management
are all factors that affect development of OLED products for market.
Some companies are developing flexible OLED displays, addressing
substrate and moisture problems. Korea, Singapore, Japan and Taiwan are
the leaders in OLED manufacture. OLED lighting is a new form factor: a
light surface. It is quiet and efficient, and does not emit in the IR or
ultraviolet ranges, qualities that will be of interest to museums and
other owners of fine art.
Dr. G Rajeswaran, CEO of Moser Baer Technologies, reviewed Advancerds
in OLED Technology for Displays and Solid State Lighting. He is excited
working on a project on to reduce the cost of OLED lighting so that it
becomes competitive in the consumer market. OLED research began 25 years
ago. Dye doping to add color was a major breakthrough. Dr. Rajeswaran
developed prototypes of commercial OLED display and began trying to
market it in 1999. Quality control in manufacturing addressed the impact
of pixel circuit complexity on consistent background and display
clarity. Backplane technology, OLED technology including management of
white color display, and Encapsulation technology each pose particular
problems which must be addressed, especially for large displays. The
OLED lighting market beckons.
David Flattery, Director of Operations at DuPont asked, "Why isn't
everyone using solution OLED?" The greatest challenges have been in
developing high-performance materials at marketable volume and pricing.
Key process challenges are to reduce waste, work more efficiently, and
pattern a s few layers as possible.
Emerging Technologies in Related Segments
Matt Mazzuchi, Vice President for Market and Business Development at QD
Vision introduced the company, a venture-backed company that started at
MIT. It is the only quantum dot company focused solely on displays and
lighting. Quantum dots are a new type of light-emitting semiconductor.
The native response is in blue ranges, though the dots can be tuned to
other colors. Backlighting display technologies have evolved and the
color is pretty good. QD can be tuned to provide 100% of NTSC color
standard rather than the 70% or so. QD is moving to production, where
the technology will improve color quality without major investments in
refabrication
Darrell Benke, Senior Marketing Manager at ams, a new company formed
from Austrian Microsystems and TAOS. They are an analog company focusing
on precision and energy efficiency. They make ambient light sensors,
proximity sensors, linear array sensors, and color sensors. Their
devices appear in smartphones, tablets, cameras and TVs. Energy Star is
the US standard for energy conservation, part of a world-wide effort to
improve energy consumption. Version 6 will be out soon and further
define allowable power use. Most light sources emit a lot of light in
ranges beyond those detectable by the human eye. Limiting that will save
power by responding to changes in ambient lighting, as will a proximity
sensor that will turn a device on only if a person is within viewing
range. With different light sources, the color of illumination can be
controlled--warm or cool, depending on how you want your environment. In
the grocery store, produce will be displayed in its best light.
Malcolm Thompson of the FlexTech Alliance added some final words regarding Flexible Displays, Lighting and Solar Cells: Developing Underlying Technologies and Building the Supply Chain. The FlexTech Alliance tries to build alliances and collaboration. Traditionally they focused on manufacturing and the supply chain. They are working on identifying the Next Big Thing. Flexible enables human scale products, such as wearable health monitors. New, distributed manufacturing moves manufacturing close to the customer and allows for localization. An industry depends on a reliable supply chain to have materials available. FlexTech seeks to identify technology gaps and encourages development of solutions. Focusing on flexible materials, they coordinate the strengths of member companies and provide real, financial backing for projects and equipment. "Today's collaboration Builds the Infrastructure for Tomorrow's Products. . . Tomorrow, the world will be healthier, safer, simpler, and smarter because of advancements in flexible electronics."
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