Friday, November 25, 2011

Black Friday and ShopSavvy App

Now that Black Friday is over it's time to look at the state of sales of CE products this year. Once the final sales figures are in I'm convinced we'll find that sales of many products remain stagnant. It will be wonderful if I'm wrong and then I'll be very happy to admit it.

I recently heard of an App that Smartphone users can use to help them fing good prices. Here is some information on the ShopSavvy app:

WHAT: Mobile shopping is expected to double to this year, according to Forrester Research, and that means more consumers than ever will be relying on ShopSavvy, the smartphone application that gives users unparalleled access to products at the lowest-available prices. With 20 million downloads and 10 million active users, ShopSavvy remains the leading barcode scanner/price comparison app. The just-released ShopSavvy 5 offers a host of enhancements, including one-tap purchasing that lets users scan a product at one location and buy from another – with one touch.

HOW IT WORKS: You scan the barcode of the product you are interested in purchasing and the app pulls up where the item can be found cheapest in your area, by geography and/or price. The app also tells you where the product is currently in stock and if the store you are standing in has a price-matching guarantee -- so you schlep no farther than necessary to get an amazing deal! With new one-tap purchasing, you can buy the item without ever leaving ShopSavvy. And the ShopSavvy Deals tab brings users a stream of special offers, promotions and coupons.

NEW TRENDS: One-tap purchasing. ShopSavvy 5 offers easy in-app purchasing from a wide range of retailer websites, including Walmart, Target, Best Buy and Barnes & Noble. With one-tap shopping, ShopSavvy users who scan an item in a store and see a better deal online can purchase it immediately without ever leaving the app. All it takes is the one-time entry of payment information in ShopSavvy's convenient mobile wallet. It’s much like one-click ordering through Amazon -- the difference being that ShopSavvy search results are neutral and enable consumers to compare prices from a wide range of retailers.
Social shopping. If you find a great deal somewhere (perhaps a special Black Friday weekend sale), you can easily share it with other ShopSavvy users. You can take a picture of any product and add your own deals and discoveries to the ShopSavvy database to share with millions of other users. It's Wikipedia-style crowdsourcing for shoppers. The user community can help you save money and vice versa.

WHO: This app has the potential to save your viewers hundreds of dollars, and hours of time, during the busy holiday shopping season. We can put you in contact with ShopSavvy users in DMAs nationwide to demonstrate the app or be interviewed. The app’s co-creator, Alexander Muse, is available for phone, satellite or in-person interviews.

WHERE: With advance notice, we would be happy to facilitate a price-comparison/shopping segment at a convenient local Walmart or Best Buy store.

VISUALS: - Your reporter testing the app to find the best deals
- Shoppers schlepping from store to store, hauling bags
- People scanning electronics, toys, games, etc.

TRY IT YOURSELF: ShopSavvy is available on iPhone, Android and Windows phones. Download ShopSavvy for free in Apple’s App Store:

WHY: Because it’s time for our smartphones to harness the power of the Internet to save us time and money!

WHAT ELSE: Because ShopSavvy users are on track to scan tens of millions of items this month, ShopSavvy can predict the hot holiday trends. We can tell you exactly which products are the most scanned in your DMA in any product category – just ask!

The company's technology is licensed by hundreds of companies, including Walmart, CNET, PriceGrabber, Consumer Reports and The New York Times to power their shopping apps.

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