Wednesday, January 25, 2012

Olympus rumors

Sony has joined the fray to pick up an equity share of Olympus. The latest rumors say that Sony is very interested in tapping into the lucrative medical equipment market that Olympus has a nice chunk of. It would be a new market for Sony and one that has unlimited growth in a world with a rapidly aging population. Sony already produces the image sensors that Olympus uses so it could be a natural fit.

The battle for the digital camera parts of Olympus continue to be waged quietly behind the scenes also. Samsung, Fujifilm and Hoya (who just sold their interest in Pentax to Ricoh) are considered the contenders but no one is saying anything on the record.

Considering the state of Olympus management, it’s not at all surprising that there are so many rumors going around. They are in total turmoil and need someone to right the ship ASAP. If they don’t there are plenty of scavengers to pick up the pieces.

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